Although 4K content is slowly being adopted by the masses, creative professionals with an eye towards the future are seeing great value in upgrading to 4K video now. Please join us to hear from James Fox and Geoff Peck from Dawnrunner Studios, who adopted 4K early on for all their video production services and Scott Hamilton, Media & Entertainment Market Strategist at Dell, for a discussion on the benefits of using 4K now.

James and Geoff will share how their company has leveraged 4K technology to get better quality shots, reduce time in post, and create amazing visual effects; all while improving the company’s bottom line results. In addition, Scott will share what Dell and NVIDIA hardware and software technology you need to be the most productive in 4K.